Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Search engines drive as much as 90% of all traffic on the Internet, and less than 10 search engines control 90% of the search engine traffic.

Customers have to find you, and a search engine is the method which they are most likely to use. Studies have shown that visitors who find you through search results on a major search engine are far more likely to buy than visitors from other sources. The best news is that search engine traffic is free!

Don't be deceived by claims that your website will be submitted to 100's or even 1000's of sites. Most of these sites are nothing more than e-mail farms that harvest your valid e-mail addresses to be used by Web marketers so they can flood your inbox with spam mail. In fact, such services can harm your site's traffic by risking getting you banned by major engines such as Google. A legitimate search engine, using software known as a "web spider," will notice these risky links and penalize your site or even permanently remove it from the index.

A comprehensive search engine strategy is essential to your website's success. Because most of your would-be customers will only look at the first page or two of results, you must have high rankings on the major search engines. Submissions alone will not acheive this; your pages must target the words users are looking for, target them well, and conform to a lengthy list of guidelines and fixed rules to rank well and avoid banning.

Although many tools exist for "do-it-yourselfers," they all require time, money, and practice. We heartily recomment two of these, both offering free trials: Webposition (submission, tracking, reporting, and optimizing software) and Wordtracker (a massive database of the search terms people are actually using - and you may be missing). Before you buy, though, we encourage you to contact us and learn whether a do-it-yourself approach is in the best interests of your business.

Don't take chances when it comes to the success of your business on the Internet. TopsailConsulting.com can optimize your existing site and create a search engine plan to boost your web business.

Search Engine Optimization - Click for more information and a FREE QUOTE!

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